Authorize.net is a service that provides quick and easy credit card processing for merchant accounts. It uses the Internet instead of a phone line, which is what most credit card processors use. As such, it is faster and more secure.
It is too complicated for most merchants to do connect their own accounts directly to the credit card processing systems. It is very easy for merchants to use Authorize.net, and the fee is well worth the convenience and security of Authorize.net’s propriety program. All clients of Authorize.net are able to use its Verified Merchant Seal, which will give your customers confidence that they their credit card information is secure.
Clients of Authorize.net have their own website that they can log into in order to track transactions, view and print account statements, change settings, and more. Authorize.net is a cloud-based program, so their is no software clients have to install or update. The interface is set up to be as user-friendly as possible.
Although the costs of Authorize.net are nominal and will help increase sales, there is some variance in pricing. Authorize.net does net sell their services directly. Instead, they use a system of independent resellers. This may cause some confusion for those interested in Authorize.net’s program for their merchant accounts.
Arguably the best thing about Authorize.net’s services is that they not only provide credit card processing for the merchant accounts of websites, they provide processing services for retail, mail order, and telephone order merchant accounts. While it may seem counter-intuitive to use a cloud-based service for a retail or mail-order merchant account, Authorize.net makes it easy with step-by step instructions. They also offer a mobile app for interested clients.
It is relatively easy to use Authorize.net’s credit card processing services for retail merchant accounts. They will provide a free card reader that needs to be connected to an Internet-enabled computer. The customer will swipe their card as they would with any credit card processing service.
Mail order and telephone order processing through Authorize.net works in much the same way. Merchants merely enter the date manually into Authorize.net’s online Virtual Terminal. As with all of the services, it is encrypted.
The mobile app is ideal for merchants that do not have a traditional storefront. Now such merchants can accept credit cards wherever they may be. This is ideal for businesses that operate food trucks or sell at conventions.